What Company Would Produce your Product

I feel our artist could drift into two different genres; the pop genre with artists such as Coldplay, One Direction, Adele, Pixie Lott, Hailee Steinfeld, as well as the dance genre because of our DJ with artists such as Calvin Harris and Sigma.

My first choice would be SYCO because I feel our artist appeals to a largely mainstream 16-25 year old audience. SYCO are a subsidiary of Sony Music owned by music connoisseur Simon Cowell.

With artists such as One Direction, Ella Henderson and Fifth Harmony, I feel our music fits perfectly with this company. I also believe that we will be able to create a star image similar to these artists because Løva is synthetic and because of the marketability of young new female artists.

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Although it may be seen as a more predictable approach, my second choice would be Atlantic Records because they have a proven track record of helping to promote young artists. A good example is Ed Sheeran, however a better example is Jasmine Thompson who studied in London and was discovered by Atlantic through her millions of YouTube views. We feel that Løva would take a similar route, therefore Atlantic would be a good choice of record label.

However these extremely successful labels may not want to sign a new artist, so it may be more suitable to go for a label such as Domino Records because they are independent and nurture artists both organically and Synthetically. This could provide a perfect stepping stone for Løva and it could help raise awareness of her presence so that the bigger labels can sign her and drive her 'star' image. Domino Records also fits into our dance/party genre which could be beneficial once Løva is signed to a big label as some artists are signed to more than one label to help distribute their music in different areas. An example of this is Disclosure, the original makers of our track.