Target Audience

We feel that the most appropriate target audience for Løva is 16-25 year olds. This is because they are of the generation that like to party and go clubbing. In addition, a lot of people in that age category like to try and be unique and find different ways to express themselves and we feel that Løva would be a great role model to aspire towards.

We feel that for the video, it will focus on a male gaze as Løva is sexualised and she has an edge which can be quirky and attractive to a lot of guys. However, that said, females will also watch her as they aspire to become more like her and appreciate her good looks and physique.