This is the type of shadowed look we are going for with our website because it matches the shadows used in the video. It is important to link the website design to the music video as the website would act as an advertisement for the video. We also like the was that the artist has designed her name as it is simple and effective. The only issue with this website is it can be seen as a little boring, so we will try to avoid this issue when designing our website.
This is a very vibrant and animated website and it's effective because it makes the artist stand out. What we particularly like about this website is the animation of the artist herself. It promotes her image according to the audience she is targeting and gives her a sense of mystery. The moving boarders at the side are very catching for an audience as they are impossible to ignore.
Our third potential website design is that of Azelia Banks. It keeps the theme of shadow and darkness and also manages to portray sexual ideas through abstract artwork. From these three examples we have decided that we want to keep the dark theme to match with our video and at the same time we want elements that will attract an audience and make our artist stand out.
All of the websites that we have seen so far follow a similar pattern in their layout. They also use the website to promote the artists latest song/album.
Firstly, they all have a section on merchandise which make sense because they can increase their sales and make profit without needing to promote merchandise in a separate campaign.
They also have a section promoting social media, such as this Instagram feed from AlunaGeorge.
The websites also include current and near future tour dates and links to buy tickets.
There would almost always have a link to go and buy the latest album.
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