Although typically the DJ writes the songs and features an artist, we have turned the tables so that the DJ is the one remixing the song of the main artist (Genny).
The image for DJ:
We want our DJ to seem as though he is very experienced with what he is doing. As our set will be either a 360 or 180 degree mixing desk, we need the artist to uphold the image that he is very talented. The image of the artist will be similar to Jamie XX and DJ EZ. They will uphold the image of being cool, edgy and confident. For this particular artist, their target audience will be aimed towards around 15-25. This is both because of the type of music they make as well as their image itself.
Lead Singer:
We want our singer to have quite a few elements to her. We want her to have sex appeal and seduction to fit with the intensity of the song. As well as this, we also want there to be a lot of confidence as the lyrics in the song have very dark meanings that need to be shown through the performance. This is a cross between Haliee Stenfield and Yolandi. The idea to keep her as the only person in the lipsync helps to keep the idea that she is strong as well as having a fame element. For this particular audience, it looks to the 15-25 year old male and female spectrum, the men finding her attractive while the women wish to emulate her. Lastly, we want her to have an element of darkness. This is to give the artist an edge.
Credit: Ben South
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