Research into Target Audience

The pop genre is the mainstream genre that many people will listen to. It's the typical music that people will play as its the most 'popular'. Although this genre is popular within many different age groups, the typical target age would be between 16-21. 

We are targeting a slightly older audience because Løva isn't a typical pop artist and her abstract personality can reach out to a more sophisticated audience. Although most people listen to pop music, I would say that it's usually targeted at girls. For example the group 'Little Mix' make songs that teenage girls can relate to whilst groups such as 'One Direction' are still generally most popular with girls. 

The social demographic class for the pop culture tends to be working class teenagers. Also as the audience are teenagers, their jobs are likely to be part-time as they are still students, meaning that the money they do save is likely to go towards concerts for artists they like or festivals in general. Hobbies for this target audience is likely to be going to concerts, partying and spending time on social media. This is why we have focused a lot of Løvas marketing on social media platforms such as Facebook and Instagram. As the pop genre is oversaturated, we wanted to give Løva an edge and make her different enough to stand out, but not too different so that she doesn't attract the target audience.