Feedback

On Monday we had to deliver our pitch and receive feedback on our concept and the elements we would use in the video.

After delivering the pitch, we were told that our concept wasn't fully developed and we were focusing on interesting shots rather than the progression of the video. Our original idea of using coloured water drums had to be reconsidered as we would have to reset every time we hit the drums. We also quickly dismissed the balloon idea as the colours didn't compliment our set scheme.

Despite the criticism we had some positive feedback. They really liked our colour scheme as well as the use of silhouettes as the textures boded well together and they approved Jenny as our actress.

They also found the light box and colour wheel idea very appealing but there were concerns that the wheel would take too long to build.

A suggestion was made that we used a frame technique called "Letterbox"

The normal procedure of this technique would be to split the screen up into sections with different shapes and angles and some sort of transition/link between each change. However we also acknowledged that we could take it in a literal sense where the artist actually climbs out of the frame. This could be done by building our own black frame. 

This is an example of how we can link strobe, colour and letter-boxing:

                        

To show progression we were considering starting in all white and then colour can slowly start to break through.

          

                                 

Combining these all together we were thinking to create this kind of image. As the song is very fast we need our video to keep up with the pace and to illustrate the image of a crazy ex girlfriend.