The reason why I like it so much is because of it's movement. As in a lot of films, we see the MGM lion appear after the film company is shown and we then get to see another association involved with the film.
When Ghost House pictures was associated with MGM, the lion started to go a weird blue/grey colour and started to freeze and jolt about. We then see the skull, which starts off far away and moves towards us. The skull starts moving around in a very uncomfortable way as we can't keep track of the movement. It makes it hard for the audience to look at one place and so they look even harder to identify the logo, which is clever because it makes the audience remember the company name.
I could also hear high pitched ghostly sounds and noises similar to when there is a signal interruption. These features all relate to the company as it is related with scary films, so not only do you know that a scary film is about to be shown, you also become slightly uneasy before the film even starts.
This is only one example of Cooper's work and his constant use of movement and special effects keeps the audience interested and is what makes him stand out as an individual and one of the best graphical designers for decades.
This is only one example of Cooper's work and his constant use of movement and special effects keeps the audience interested and is what makes him stand out as an individual and one of the best graphical designers for decades.
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