Tuesday, 20 September 2016
Sunday, 18 September 2016
Polydor Comes To Town
Today we were given a talk from two video commissioners from Polydor Records.
Polydor's history is second to none with their vast variety of genres being displayed across different eras. From the 60s 'Beat Boom' onwards, through the eras of rock, disco and punk, the label has been involved in every significant new musical development. Now, the likes of Lady Gaga, Ellie Goulding and Lana Del Ray mantain Polydor's cutting-edge reputation.
Emily Tedrake who began the talk currently has 14 videos commissioned as can be seen in her videography.
Her job as a commissioner is to -
Match the director with the artist. Once the artist wishes to make a new video, it is the video commissioners job to send a brief to the directors. From this they will receive treatments which will be reviewed by management and the artist to find the right fit. Normally, they will recieve 5-10 per track. Prior to this the band would have set a budget however some artists find it difficult to fund their videos so the commissioner will try and work on product placement in order to gain sponsorship for the video, for example the Saturdays, very bizarrely have a car at the beginning f their video but it funded the project. Budgets for music videos range from £5,000 to around £200,000.
In their words, some of the best videos are those of which the artists already have an idea such as the video commissioned by Emily for "The 1975"
Matching the director with the artist is key.
The artist sometimes works with the same director but by the second video the artist has usually fallen out with the director as friction builds between them so they stop working with each other after that. However some partnerships flourish because the artist and director may have similar tastes and ideas. Shooting a music video takes normally 1-2 days and the whole process from sending briefs all the way to a final cut is around 1-2 months.
Some directors only do 1 or 2 videos a year and make a lot whereas the smaller director are lucky to make £500 per video as they have to shoot commercials. Someone like Emil Nava who directs for Ellie Goulding, Calvin Harris and DJ Snake makes around £50,000 per video.
Below are some examples of Emily Tedrake's work -
Limit to your love - James Blake
Thinkin bout you - Mabel
On my mind - Ellie Goulding
Monday, 12 September 2016
About Nico & Vinz
Nico & Vinz are a Norwegian singing and sogwriting duo, composed of Kahouly Nicolay "Nico" Sereba from Holmlia, Oslo and Vincent "Vinz Dery From Lambertseter, Oslo. They formed in 2009 as Envy and are based in Oslo. They changed their name to Nico & Vinz in January 2014 after the international success of "Am I Wrong" and because of their signing with Warner Bros. Records to avoid confusion with similar artists.
Nicolay and Vincent are Norwegian and African as they have Ivorian and Ghanian backgrounds. Due to their mix of cultures and living in a country that welcomes immigrants from all over the world, Nico and Vinz have become inspired to make music that has a message. Vinz says, "It is important for us to inspire. We sing about things we've been going through and about finding ourselves. To us it's important to have a message, and the goal for us is to inspire people to find happiness".
Due to the success of "Am I Wrong", Nico & Vinz chnaged the credits of the song to the new adopted name. The song reached #2 in Norway, Sweden and Netherlands as well as #1 in America.
Take a listen to their hit single as well as another of their other songs.
"Am I Wrong"
"Hold it Together"
Website:
Social Media:
About Smallpools
Smallpools is an American-based four-piece indie pop band that formed in 2013. The band consists of Sean Scanlon (vocals), Mike Kamerman (guitar), Joseph Intile (bass) and Beau Kuther (drums).
After their debut single "Dreaming" charted at number one on The Hype Machine, Smallpools' self-titled debut EP was released via RCA Records on July 16, 2013.
"Dreaming"
"A Real Hero"
Social Media
Saturday, 10 September 2016
About All Mankind
All Mankind is an Australian rock/indie rock band from Eastwood in Sydney, Australia: http://www.allmankind.com
The group consists of Richard Beeston, David Beeston, Daniel "Dorny" Mayes and Gavin Perkins:
The band originally formed with Richard and Dave Beeston and Perkins who used to perform as an acoustic act called the Richard Beeston Band, where they played their own music for high schools and university groups. In 2008 Dorny joined the band as they were looking for a bigger rock-orientated sound.
They have since joined onto record labels such as SO recordings, Record Union, Siva Oak and Lakeside.
"Welcome Home"
"Can You Hear Me"
Social Media:
Friday, 9 September 2016
About Rock Mafia
Rock Mafia is an American record production/song writing team, consisting of Tim James and Antonina Armato who have been active since the early 2000's. Some of their songs include "The Big Bang", "I Am" and "Fly or Die" which all made it on to FIFA's soundtrack.
"Fly or Die"
"Fly or Die"
"I Am"
Tim James
Antonina Armato
For "The Big Bang", Rock Mafia casted their main characters (Miley Cyrus and Kevin Zeegers) as being quite rocky and edgy:
Kevin Zegus
Miley Cyrus
https://www.facebook.com/RockMafiaForever/
https://www.instagram.com/rockmafiaforever/?hl=en
https://twitter.com/Rock_Mafia?lang=en-gb
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